What Works | Small Business Podcast With Tara Mcmullin

The Nitty Gritty * Why Elena and Catherine approached their second pregnancies different from their first — and how that impacts their work at StoryMine * How the cofounders approached their dual pregnancies as an opportunity to implement systems and create a more efficient business model that worked for their ideal way of partnering with clients * How they use content marketing to educate and inform potential clients about their work — and why that’s so helpful for When Elena Rue was pregnant with her first child, she didn’t meet with leads in person once she started showing. “I didn’t want them to assume that’s going to change StoryMine,” she says. Which, of course, it didn’t. Instead, it altered her perspective on running a creative business as a parent — for the better. Now, as Elena and StoryMine’s cofounder Catherine Orr navigate their second pregnancies — this time, together — they’re approaching it as a “positive disruption” to their business and using it as a catalyst for improvements from hiring