What Works | Small Business Podcast With Tara Mcmullin

The Nitty Gritty * Why Sarah decided to offer her online course Bank Boost in a live setting using weekly emails and live Q and A sessions * The values and psychology behind her product pricing and how she markets the live courses in a low-key way without webinars * Why she goes offline for a couple days at a time to work on content — and how that frees up the rest of her time to work with clients and so much more * How she plans to market her live courses in the future * What Sarah’s different streams of income look like Sarah Von Bargen writes and teaches about “the space where money and happiness meet.” In this episode of What Works, Sarah walks us through her decision-making process to transform one of her popular eBooks into an online course and everything else that goes into promoting and running it. We release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode. Why take things live? “It’s a values-based thing. It doesn’t feel good to me to take hundreds of dollar