What Works | Small Business Podcast With Tara Mcmullin

The Nitty Gritty * The strategies that led to Simple Green Smoothies’ explosive success: from adopting Instagram early to focusing on the community from day one to zeroing in on a single topic to grow the brand * The pivotal moment when Jadah Sellner knew she wanted to leave Simple Green Smoothies to start something new — her own personal brand — to free her voice * What the process of exiting the company looked like for Jadah, how long it took to officially make the decision, and what life’s looked like since then When you find what works in your business, you want more of that. But what happens when you reach success and realize that you want something else? Today’s guest, Jadah Sellner, can tell you more about that. She’s the former cofounder of Simple Green Smoothies, the wildly successful online resource for recipes and cleanses. Everything about the company worked: Instagram followers climbed, the email list multiplied, and launches sold out. As Jadah says, they had a system that worked: rinse and re