The Freelance Podclass

Today we’re talking about the wonderful world of digital ads! Join us as Colby Flood, the founder of Brighter Click, shares lessons he’s learned while launching and scaling an education-first Facebook Ad agency. We’ll discuss important strategies to help you build credibility, communicate well, and carve out a specialty as a Facebook Ad Manager or Facebook Ad Freelancer.   Podcast Outline: [0:00] Introduction to Colby Flood and the topic of building a specialty as a Facebook Ad Manager or Facebook Ad Freelancer - Colby shares the story about his entry into the freelance space and his business, Brighter Click. [3:07] How the natural progression into freelancing often starts with general services before niching down to a specific area - the importance of finding your niche and having the confidence to further specialize in a service. [4:42] Why Colby chose the name Brighter Click, an agency name rather than his own name - reasons why your choice of name depends on the end goal for your business. [6:30] In light