Michiana Story Hour With Gregg Fraley

The Experience Economy & Innovation: The Innovise Guys Interview with Joe Pine. In 1999 Joe Pine and Jim Gilmore turned the marketing world on it's ear with the publication of their groundbreaking book, "The Experience Economy." Pine, formerly an innovator at IBM and a graduate of MIT's Sloan Graduate School of Business in Management Technology, met Jim Gilmore shortly after the publication of his first book, Mass Customization: The New Frontier in Business Competition. It turns out that Gilmore had author's envy -- He had been thinking along the same lines. They soon became friends, collaborators and ultimately partners in Strategic Horizons LLP. In this "experiential interview" Joe explains the basic precepts of the Experience Economy, the evolution of the concept, its application today and its relationship to innovation. The interview is true to the spirit of The Experience Economy's subtitle: "Work Is Theatre & Every Business a Stage" as Joe indulges Gregg and Doug and joins in the fun. For their