Shiny New Object

Do you want to get elevated brand engagement, but feel like you're not getting the results you want? What is the connection between outward engagement with consumers and inward engagement with the people who work for your brand? And how has the pandemic changed the way we think about and engage with brands?  Sarah Bogue, Director of Brand, Marketing and Communications at EY, talks about how companies can create an emotional connection with their employees and customers through purposeful branding, on the latest episode of the Shiny New Object Podcast.