Shiny New Object

Claire Graves is the President of The Webby Awards, recognising excellence online for the past 27 years (the very beginnings of internet and digital marketing!).  In this episode, we reminisce about the origins of digital marketing and how far we've come to embrace responsible technology - Claire's Shiny New Object. Listen to Claire explain why it's important that brands understand their influence in technology and be considerate of how they spend their money on online platforms, as well as her top marketing tips.