Wait What Really Ok With Loren Weisman

Yes, marketing involves messaging. At the same time, my view is that many less than moral or ethical marketing organizations will run with a service, product or business and bring that client to the public prior to the foundational messaging being in place.S7.E6.N119 Messaging before marketing to create a sound foundation is an authentic messaging and methodology perspective on the impact and the results of creating brand messaging as a first step. Of course, messaging will shift, move and motion, but in my experiences, I have seen both small and large organizations save a fortune when they can work from a messaging palette that is not just pretty words that hit the intention of the client and the marketing company, but also taking into consideration...Identity,Integrity,Oversaturation,Perceptions,Connotations,Comparatives,Competitive,Optics,Temperature,Timing,and more.The way many of the less than moral marketing types run to hype, pressure, spam and quickly shifting the message campaign by campaign, it ends