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Jonathan Yaffe is the Co-Founder & CEO of AnyRoad, the leading  Experience Relationship Management (ERM) platform enabling global brands  to properly measure, scale, and implement their experiential marketing  campaigns. AnyRoad helps companies create brand loyalty, change consumer  behavior, and better understand their brand associations by providing  them with data intelligence sourced from experience-based marketing.  Companies like Anheuser-Busch, Honda, Michaels, and Tabasco all count on  AnyRoad to measure the impact of their experiential marketing.  AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to  complete the loop, building the model of exactly how these experiences  build loyalty, increase brand perception, and increase revenue. In this episode we discuss the power of real-life engagement,  experiential marketing at Red Bull, the importance of having customer  data and what to do with it, ERM platforms, the comm