Business Jazz

IKEA communication. Tiger in Cork City O'Mahony's Bookshop in Limerick Roger's suggestion : "Do not turn right to EXIT" Potholing Flesh-eating Leprechauns Text-messaging 'Correct' spelling & grammar New form of language Emogjs Paul found out who sent him the birthday present Morse code: sound batches The in-group that will understand Paul's mother-in-law Two questions: (1) Who are our in-group? Customers & wantabe customers (2) Why do we want to communicate with them? Insider Emotion Harley Davidson engine sound = brand identifier Symbolic meaning - the meaning of symbols