Business Jazz

This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 8th March 2013. The original show notes (beware of outdated information): We've talked a lot on the podcast about how putting the emphasis on your customers and clients is a cornerstone of being attractive as a business. Chris Brogan highlights the perspective of "You" (the customer) rather than "Me" (the business) in marketing. We buy into that. You probably do too if you're a regular listener of the podcast. In this week's episode, Jane and Roger discuss the opposite approach – just talking about yourself. This works well for a large number of businesses, and you'll hear that there are some clear benefits. It makes us wonder whether Chris is wrong. Or is it a case that both approaches work and that you have to find the one that fits best with who you are?