Business Jazz

This is Part Two, the second instalment, (the second coming?) of last week's episode. Paul says, small businesses can't afford big branding budgets. Instead, they should listen to Business Jazz for free. Roger says, if you choose pink socks then you'll know what other decisions to make about your colours. Excitement: there is a discussion about the benefits of making any choice over no choice and the joys of consistency. Consistency brings you business. Flakiness loses you business. But whom should you hire? A practitioner or someone who talks well, but walks much less? If the solution offered by two businesses is the same, the way the solution is communicated is important.