Business Jazz

31 minutes you'll hear Roger Overall & Paul O'Mahony tell stories to help you to cold-call prospective customers. Topic: How to stop hating cold calling? ___________________ We offer therapy for one of your phobias We discuss Roger's dreadful "vile" emailing skills How to give something valuable away to a potential customer What Roger should have done The "human" thing to do (and what not to do) The "perfect formula Insight: It's great to get a gift - give them We also discuss : Real cold calling High-value service Expect nothing back Non-attribution licencing Win - Win behaviour We even discuss : Advantages "creatives" have How you can write them a blogpost for them to customise Auto-mechanics Random acts of kindness Cold-calling all Restaurants in Cork City _____________ Insight: Any business can cold-call _____________ Especially 3 big reasons why people hate cold-calling: - Fear of strangers - Fear of hearing "No" - Getting past gate-keepers Leaflet-dropping, mass mailing, Example of inventing copy in