Negotiations Ninja Podcast

You’re supposed to lead and serve your clients—so how is one-upping your customers a good thing? Being one-up is one of the many topics Anthony Iannarino covers in his new book, “Elite Sales Strategies.” It’s not about creating an unfair advantage but instead leading from a position of authority and expertise in your field. Listen to this episode of Negotiations Ninja to hear us discuss Anthony’s unique concept.  Outline of This Episode [1:38] Learn more about Anthony Iannarino  [3:00] The concept of one-upping your Customers [6:53] The process of learning what you need to know [10:14] The truth at any price is key [15:42] Anthony’s triangulation strategy [21:48] How to teach someone without offending them [26:45] The importance of embracing intellectual humility [30:07] Learn more about Anthony’s Outbound Sales Conference Resources & People Mentioned Outbound Sales Conference 2022 Connect with Anthony Iannarino Elite Sales Strategies The Only Sales Guide You'll Ever Need Connect on LinkedIn Follow o