Be Original

Creating Content for Every Stage of the Buyers' Journey: Content is the KEY ingredient to any successful campaign, this is the point at where we tap into the feelings and relationship to potential customers. Too many people have the mindset of “I would never spend that much on content” but your content is the thumb stopper. It can literally be the single difference between a buyer choosing you or your competition. There is so much noise out there that the bar is constantly being raised, not always in quality…but ALWAYS in valueable content. What you’re putting out there should be worth peoples time. --- Support this podcast: https://anchor.fm/be-original/support