Matt Mackowiak's Mack On Politics

Our subject for the 75th episode is Cambridge Analytica and Facebook. Our guest is Sasha Issenberg, who has followed the use of data and digital targeting in campaigns for many years, culminating in his groundbreaking book, “The Victory Lab”, which was published in 2013 and updated in 2016. In this fascinating conversation, we delve into what Cambridge Analytica is, how the use of data and digital strategy have been converging since at least 2004, how addressable TV may be the next innovation, how these technologies may be used in the 2020 presidential campaign, whether corporate ad campaigns are more advanced than political ones, how the Obama, Clinton and Trump digital efforts were unique, to what extent truly fake news effected the 2016 campaign, and where this story is going for both Cambridge Analytica and Facebook.