Standout With Cheryl Tan

What business owners can learn from nonprofits about creating media relationships with Teri Arnold This episode is a little different, and I really think you’ll learn a lot from it. I typically talk with entrepreneurs who take us through their media journey - how they’ve created relationships with influencers and gotten media attention in return. Today, I am introducing you to a dear friend who is not a business owner, but who has created some invaluable media relationships that benefit the nonprofit organization she works for. I’m thrilled to introduce you to Teri Arnold, the Director of Marketing Communications at the American Heart Association of Hampton Roads. I have also created a guide you can use right away. It’s called the “Perfect Press Release Template.” You can get that here. In her position, Teri works with entrepreneurs as well as the media just about every single day, and she’s going to tell us how creating strong relationships can help both sides accomplish their goals. What you will le