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Conspicuous Consumer - Smart Company, Foolish Choices (1992)

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Deborah Branscum’s Conspicuous Consumer column puts Apple’s active matrix LCD defect apathy under the microscope. At 77dpi in pure black and white–no greyscale, and no RGB subpixels–you definitely noticed dead pixels! Original text from Macworld, July 1992. Dead pixels are nothing new today, but they presented a novel public relations problem in 1991 as active matrix LCDs began to appear in top-of-the-line mass market laptops. Apple, of course, chose to keep completely silent unless asked. This is yet another aspect of ancient computing that goes completely unnoticed by the likes of Wikipedia and thus younger “YouTubers”. Passive matrix LCDs didn’t have this issue, but then again, they didn’t have the fast response time, high contrast, or wide viewing angles of an active matrix LCD either. Macworld January 1993 contains a diagram showing the difference in construction between passive and active matrix LCDs. If Apple considering dead pixels “bad” and voided pixels “acceptable” seems totally arbitrary, tha