Legends Of Sport With Andrew D. Bernstein

Andy chats with marketing consultant & former lead of Nike's Business Affairs department - Mark Thomashow! Mark is responsible for many of Nike's most successful marketing campaigns from "Just Do It," Charles Barkley's "I'm Not a Role Model" commercial, "Bo Knows" with Bo Jackson, the concept of Championship hats, and many more! Andy & Mark discuss the genesis of his career from school teacher, to lawyer, to leading some of Nike's most iconic advertising campaigns. Mark describes the behind the scenes of how some of the biggest ad campaigns in sports got started, and the incredible stories he has from along the way. Andy & Mark also discuss the time he was sued by The Beatles, the Dream Team vs. Reebok, the idea of athletes as role models, his involvement with the Earl Monroe Charter School, and so much more!