Visual Storytelling Today

Augmented/Virtual Reality revenue forecast is expected to hit $108 billion by 2021. Mobile AR could become the primary driver of a $108 billion VR/AR market by 2021 with AR taking the lion’s share of $83 billion and VR $25 billion (source: Digi-Capital). Are you ready? With all this action, marketers need to learn how to navigate this new discipline against realistic business objectives, and realize that there are new game rules for developing and distributing immersive experiences. In this session, we'll go over the basic terminology of the entire immersive spectrum; from 360 video, AR, MR to VR. We'll review the business objectives immersive visual storytelling experiences serve, typical mistakes and how you can launch your own immersive visual storytelling strategy.   About our guest Our guest, is Cathy Hackl, is an Emmy-nominated communicator turned VR & AR, producer, speaker and futuristic content creator. She served as chief communications & content officer for Future Lighthouse, one of the worl