Visual Storytelling Today

In the last 50 years, the amount of ads and brand content we get exposed to on a daily basis has increased from 500/day to ~5000/day. This growing information overload, coupled with decreasing attention spans required marketers to figure out new ways to break through the clutter. In this episode, we'd like to talk about the drivers for the rise of user generated (UGC) marketing and how to harness its power with visual storytelling. UGC marketing falls under earned media where 93% of consumers find UGC to be helpful when making a purchasing decision (source: Adweek). Why? User generated content is more authentic, and believable than official brand content. It offers unbiased customer perspectives. This humanizing effect builds trust with audiences and drives engagement. About our guest Our guest, is Tim Sae Koo, CoFounder, and CEO at Tint, which is a platform that helps brands aggregate, curate and display any social media feeds anywhere they want. With so much marketing noise out there today, people are turni