Finding Founders

Mina Le, a former economics major who found her career as a fashion Youtuber in the unlikeliest of times: the pandemic. Stuck inside the house with no place to be, many of us turned to unexpected hobbies to fill our time. There was the sourdough bread craze, where people made DIY yeast starters in their kitchens and posted their golden-baked results on instagram. Others learned a new instrument, crocheted, or binged the entirety of Breaking Bad beneath the covers. Mina Le, on the other hand, started her own YouTube channel. She has been creating detailed videos on fashion history, film theory, and pop culture and during isolation at her parent’s house she amassed a loyal fanbase of nearly one million subscribers. Her most popular video now has 3 million views. However, the road to becoming a fashion influencer, pop culture historian, and skilled video essayist began far from the sphere of social media. Mina’s first experience with fashion started in the home, looking at her mother’s style inspiration board in