Convenience Matters

Convenience stores sell hundreds of different brands, and retailers can put a focus on these brands by pricing, placement and promotions. But what about the most important brand in your store--your brand? We discuss what you need to do to make sure your brand is top of mind with customers--and that your store offer matches that brand promise. Related Link: www.ab-net.us Hosted by: Jeff Lenard About our Guest: Rick Sales, President, Abierto Networks Rick is founder and president of Abierto Networks, a leading digital engagement solutions provider focused on the convenience store and convenience foodservice retail industries and used in more than 4,000 locations across the country. Eric Sales, Creative Director, Abierto Networks As creative director at Abierto, Eric leads the design team and been an integral part in developing its OPEN.Platform. A veteran in branding, content production and analytics, he works closely with customers to craft compelling brand messages and accompanying campaigns.