Sportstravel Podcast

When the COVID-19 pandemic began, mass participation races were some of the first to shut down. And when events started to return, they were some of the last to come back by nature of their key element: bringing large amounts of people together to experience a similar event. But mass participation events — running races, triathlons, cycling tours, obstacle races, to name a few — remain some of the biggest potential economic drivers for cities. Perhaps more importantly, they remain tremendous ways to improve the quality of life of residents in a city or for participants who travel to compete. For years, Chris Robb has been following trends in the space. Robb is the founder of Mass Participation World, which includes an annual business conference in the space, and is a leading advocate for the industry. During the pandemic, he leaned into his specialty of trying to unite a disparate industry, launching podcasts and webinars to help organizers get back on their feet and supporting research to show the potential