Visionary Life - Career| Inspired Living | Entrepreneurship

071 How a Kombucha-Brewing Hobby Turned into Selling at 2,000 Stores!

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Sinopse

Zoey Shamai is the founder and president at Tonica Kombucha, a Canadian beverage company. Zoey’s entrepreneurial journey began in early childhood witnessing her mother, a health entrepreneur, pioneer a line of hemp and chia food products. While becoming a certified yoga instructor, Zoey was introduced to kombucha tea. Moved by the immediate effect it had on her digestion, Zoey became an avid kombucha brewer and began to share her fermented beverage with her community. At a time when there were no other kombucha brands on the market in Canada, she became the first commercial kombucha brewer in Toronto. Although Tonica started as a love hobby, the overwhelming response Zoey got from consumers grateful for the digestive aid and skin cleansing from her fermented tea made it clear - this was just the beginning. And Tonica Kombucha was borne. By 2011, Zoey had grown Tonica Kombucha to be sold in over 100 retail stores across Canada. In 2012 Zoey appeared on CBC’s Dragons’ Den with a winning pitch. Her appearance