Media People Podcast

Publics relations, social media management, media strategy, and new business development have all played a pivotal role in Sarah Thompson’s career. Born & raised in Dorchester, Ontario, Sarah relocated to Toronto after graduating from university and college. The early part of Sarah’s career was heavily concentrated in public relations. This included roles at National Public Relations, Accenture, and Mansfield Communications, to name a few. Additional responsibilities in social media and strategy pushed Sarah deeper into the media world, which lead her to opportunities with Corus Entertainment, Theo, Cossette, and Mindshare Sarah Thompson, President of Dentsu Media Canada stops by to chat about her career in PR and media, the importance of blending her personal and professional identities on LinkedIn, and why we all need to pay more attention to the erosion of local news. www.mediapeople.ca www.instagram.com/vicgenova/