Going Deep With Aaron Watson

Casey Gauss is the VP of Amazon SEO at Thrasio. Thrasio is one of the most interesting companies I’ve come across in years.   Thrasio was founded in 2018. It has gone on to raise $520.5 million and be valued at over $1 billion. The companies has acquired more than 70 businesses that sell products on Amazon.   By bundling the companies together, they aim to build the CPG powerhouse (think Unilever or Procter & Gamble) of the digital age. Casey leads the team’s efforts in optimizing Thrasio’s 6,000+ product pages on Amazon to ensure that they rank high.   This translates into lots of sales. Thrasio is profitable