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Founder and CEO of Frontify, Roger Dudler has proudly led his organization to the forefront of brand management, with a powerful and holistic cloud-based experience. Since Frontify’s beginnings in 2013, he’s been the driving force behind Frontify’s mission and vision, empowering 2,500+ brands around the world to create, thrive, and evolve. In prior experience, Roger worked as a software engineer and product designer for over 10 years. In 2012, he was inspired to create a  platform that could simplify interdisciplinary collaboration in branding  products, kickstarting a digital guidelines project that would  ultimately become the brand management software platform, Frontify. In addition to spearheading the company, Roger has worked on several software products ranging from governmental to weather forecast applications. He’s a proud father and enjoys spending time with his family in the city of St. Gallen. In this episode we talk about brand management platforms–what they are, and who can benefit