Thompson & Associates

With Crescendo's Practical Planned Giving Conference kicking off digitally this week, we took a moment to sit down and talk with Crescendo Interactive's President and CEO Charles Schultz.Charles has greatly impacted the nonprofit industry with the development of Crescendo Interactive launched in 1984. Additionally, Charles is a big contributor to our own Founder and CEO, Eddie Thompson's, career.Hear from Charles on:-One thing that has not changed over his 40 years in the nonprofit industry;-Two things that have changed in the industry;-How COVID-19 has impacted electronic marketing versus printed marketing;-Emerging technologies that will impact donor education and communication; and,-What he learned from his career's biggest mistake.