Focus & Freedom For Entrepreneurs

In this episode, Alexander Ford, of Measurable Genius shares the importance of figuring out how to get your customers attention, keeping that attention and turning it into a customer and that a personal brand and business brand will be the trend that wins. People want to develop relationships with the people who they're buying stuff from.   Highlights From This Episode: The magic box in your pocket … Google The owner’s biggest number one challenge … figure out how to get your customers attention, keep that attention and turn it into a customer Mistake number one would be to generically look at all social media as the same Learn what entertainment means to your audience and produce a video that aligns with those goals Personal brand and business branding on the back of good content marketing is gonna continue to be the trend that wins   Links & Resources From This Episode: Learn more: Measurable Genius   More About Alexander Ford Alexander Ford is the President and CEO of Measurable Genius, Calgary's onl