Focus & Freedom For Entrepreneurs

James Hipkin joins us to share about the consumer website journey to solving their problem and how you can make your website more effective and create value that persuades them to connect with you.   Highlights From This Episode: The consumer gets to the website on a journey trying to solve a problem The reality is most of their website traffic is getting there by referral What you're doing with the testimonial is providing reasons to believe you're offering me a solution Ninety percent of loyalty problems can be traced to a flawed sales process. A really effective website creates value for the visitors to the website   Links & Resources From This Episode: Learn more:   Red 8 Interactive   More About James Hipkin James is an accomplished, forward-thinking marketing professional with 30+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and