Edelman Uk

In this Edelman Editions podcast, Jeremy Lucas, Managing Director, Corporate Reputation at Edelman launches our new Leaders in Action series. This series will feature leaders from some of the world’s biggest businesses and brands to understand how they drive trust through action, examining the ways organisations can be additive to the world around them and the opportunity businesses have to serve society. To kick off the new series, we’re joined by Vincent Belloc, Managing Director and Vice President of PayPal in the UK. Vincent has led the UK PayPal business for over two years now, having a spent almost a decade at the e-commerce and tech giant. Our 2022 Edelman Trust Barometer found that people want more business leadership, not less. 49% of the 1,150 people surveyed across the UK trust business to do what is right, compared to 42% for government, and 35% for media. The results are unequivocal: the British public expect companies to go further and dig deeper. They need to do more than simply transact with t