Box Press

Imagine “hearing” colors, “feeling” sounds and “tasting” shapes. That’s what synesthetes like Luciano Meirelles, president and CEO of Luciano Cigars, experience. Learn how Luciano's synesthesia has helped him identify nuances of different tobaccos, categorize them and blend them to create some of cigar smokers' favorite premium cigars, including Luciano The Dreamer, Pichardo Clásico and The Sergeant. Host of Box Press, Rob Gagner and Luciano smoke the Fiat Lux Intuition in this interview at Boveda headquarters west of Minneapolis. According to Scientific America, synesthesia is an anomalous blending of the senses in which the stimulation of one modality simultaneously produces sensation in a different modality. In other words, synesthetes experience something through a sense that manifests itself as something entirely different e.g. a taste = some shape. For Luciano, he has an eidetic memory (Sheldon Cooper, anyone?) of tobacco flavors that help him pinpoint which tobacco will blend well together. Highlights