Project Rook

October is supposedly Breast Cancer Awareness Month and because there are a lot of emotions tied to breast cancer in general, we're supposed to believe this is actually helping women. "Early detection" is the buzzword you hear about but little to nothing about actual prevention. Don't you think it's worth exploring how to avoid it altogether or have you bought into the idea that you're bound to get it anyway so it's just a matter of getting tested until you do? Two words: Bull. .