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Based in the Netherlands, Nick Bailey is a highly decorated creative strategist and digital marketing expert. Named by Adweek in 2011 as one of the world's top 10 creative minds in digital, Nick has held strategic and creative leadership positions at AKQA, Isobar, and DigitasLBi, and picked up over 100 international awards along the way. In 2018, Nick became the creative partner & CEO of “futurefactor” a global communications consultancy that helps creative innovators and ambitious brands identify, articulate, and amplify a leadership position. Through communications strategy, content, and PR; the 20-strong business has achieved a twelve-year long legacy of helping creative companies, tech innovators, and ambitious brands like Airbnb, General Mills, and Uber be the best version of themselves, and be future-proofed for the coming era. IN THIS EPISODE The future of creativity and access to essential creative tools, the social climate of comedy, the risks and requirements of creativity, things creative peopl