Adcast

Your brand has to be binge-worthy. You have to create an experience that’s so intoxicating, that customers come back to you again and again.  In his book, Binge-Worthy Branding: Build Customer Loyalty Using AI and Personalization Like Amazon, Netflix, and Starbucks, Sterling McKinley breaks down stories of Amazon, Netflix, and Starbucks; how they use AI, how they use data to create experiences that are really impacting and align with their customers, and that causes their customers to come back and back again. In this episode, we speak with Digital Marketing and Branding Strategist Sterling McKinley.  We discuss how to create compelling content that will keep your audience searching for more. That and much more on this episode of the Ad Cast! Connect w/ Sterling McKinley: LinkedIn: https://www.linkedin.com/in/sterlingmckinley/ Instagram: https://www.instagram.com/thesterlingmckinley/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker Link