Adcast

In this week's Ad Cast Rewind we bring you episodes 16 and 17 of our former podcast, which was called Your Daily Development...So don't be confused when Eric refers to the podcast by that name. We'll be back next week with an all new episode. Enjoy! In this episode: We speak with Jason Blumer of Blumer & Associates CPAs (Parts 1 & 2) about niche marketing & more! Many accountants don’t specialize in a particular industry. What made Blumer & Associates CPAs focus on the advertising, creative and marketing industry for accounting? Is it good to have a niche? Why is it important for to have a niche? Do you find that most agency owners are great at their position but bad at the business end of the business? What type of situations do you see or mistakes do you see business owners/agency owners make. Many people don’t understand that if you don’t run your back office correctly you could shut down your entire business. What are the first things you would advise a new agency owner to do from an accou