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It only took 5 episodes for us to tackle one of the biggest challenges marketers face today. Content Marketing. We speak with brand manager Kyle Downs to discuss the importance of content in today's world. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.[1] It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or increase online sales Increase brand awareness or credibility Engage an online community of users Do you have questions about marketing and advertising for your own business? We would love to hear from you. Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/ericmelliott Brought to you by VIP Marketing and Advertising. VIP Marketing and Advertisin