Jason Hartman Foundation

Today’s Young Wealth Show looks at one of the most successful entrepreneurial stories of recent decades. Jason Hartman invites Brian Smith, the founder and the brains behind UGG Boots to talk about the brand’s unassuming roots, the difficulties of the early years and the steps associated to selling a brand such as UGG. They also discuss many of the points raised in Brian’s upcoming book The Birth of a Brand, which applies an interesting new metaphor to the concept of brand identification and development.    Key Takeaways 02.19 – The founder of UGG Boots, Brian Smith, describes the brand’s humble beginnings. 06.45 – Experience can sometimes hold you back more than help you out – if you knew all of the obstacles in your way, would you ever start anything? 11.22 – Every image you give out to your target market sends out a message about your brand. Make sure it’s the right message. 15.26 – Understanding business means understanding that you can’t give birth to adults. 24.34 – You need to be able to answer 4 main