Alliance Aces

You catch more bees with honey, or so they say. If your approach to partnerships is going down your list of needs and wants as you head into the meeting, you’re doing it all wrong. Your offer to an existing partner, or even a potential one, needs to be rooted in what that organization needs first. And according to today’s guest, Liz Fuller (a podcaster herself!), Vice President & General Manager of Global Marketing at Zones, that needs to be rooted in the solution to your partner’s solution. Join us as we discuss:Why a venn diagram of goals will ensure partnership successHow to avoid icebergs for your partnersWhy data and good measurement should be the core of your relationships And be sure to check out Liz Fuller’s People’s Choice Podcast Award nominee podcast, Women on Work. Here are some additional episodes featuring other ecosystem leaders that might interest you: #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Ea