Alliance Aces

You’ve heard of an MQL — but what about an EQL? In a world where 30% of all trade is slated to go through ecosystems by 2025, the go-to-market exercise can no longer be thought of as simply marketing and sales. Ecosystems are the true top of the funnel — and it’s time we acknowledge it. Today’s guest, Allan Adler, Managing Partner at Digital Bridge Partners, is one of the few out there sounding the alarm on this and other ways the shifting role of ecosystems will shape the coming decade. Join us as we discuss:How ecosystems have fundamentally altered the go-to-market landscapeWhy ecosystems are a CEO functionThe evolution of the funnel and the rise of EQLs   Here are some additional episodes featuring other ecosystem leaders that might interest you: #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda #106 The Secrets to Managing All