Alliance Aces

Every business is transforming. Every company is becoming a tech company. 75% of CEOs say their businesses will be unrecognizable in 5 years.In this landscape, you can’t do it all yourself. You know you can’t survive without partnerships.But without trust, you don’t have a partnership — you have a transaction.This is one of the key insights today’s guest, Vince Menzione, Founder at Ultimate Partnerships, stresses to all of the clients who go to him for his partnering expertise. He joins the show to explain why trust is ultimately the foundation for any business thriving in this new world.In this episode, we discuss:The growing recognition of the necessity of partnershipsWhy the rise of marketplaces is a boon for alliancesMicrosoft’s approach to partneringWhy trust is the most important component of any successful partnershipHere are some additional episodes featuring other ecosystem leaders that might interest you:#121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Par