Alliance Aces

Sometimes, the best strategic alliances come from inherent partners — those who are already a key part of your business strategy.But just because these partners are the easiest to identify doesn’t mean you have to stop there.Just ask my latest guest, Bogdan Petrescu, Director of Strategic Alliances at Nylas, a company with a business model that ensures plenty of organic partnerships. Bogdan isn’t content to stop there, though — he draws upon many diverse partners to drive pipeline, scalability and, ultimately, revenue.In this episode, we discuss:The role of strategic alliances at Nylas How partners can drive scalability Why pipeline revenue are the main measurement Brandon concentrates onHere are some additional episodes featuring other ecosystem leaders that might interest you:#121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda #10