Alliance Aces

How do you take a near non-existent partner program and grow it to driving over 45% of total revenue for the company? Today’s guest Wayne Monk, Senior Vice President, Global Alliances and Channel Sales at ASG, managed to do just that by staying focused on adding value to the business and the partner capabilities that differentiate them.In this episode, we discuss:- How to make your partner program a value-add to your business- Why partner differentiation is the key to growing your ecosystem- How to identify the innovation that can transform your ecosystemTo contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached by:- Email: chip@workspan.com- Twitter: @chiprodgers- LinkedIn: linkedin.com/in/chiprodgers