Alliance Aces

How should you approach building a partner advantage program from scratch?   Should you focus on the leveling — your Gold, Silver or Bronze designations? And who should the program center on?   Well, if you want to succeed like Google, you need to marry a partner-focused and a customer-focused approach and highlight capabilities.   That’s how our guest today, Nina Harding, Chief of Global Partner Strategy and Programs at Google, tackled building Google’s Partner Advantage program from the ground up.    In this episode, Nina goes over: - The challenges and rewards to building Google’s Partner Advantage program from scratch - Why a customer-focused approach is so beneficial - Why partner capabilities matter more than levels To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached by: - Email: chip@workspan.com - Twitter: @chiprodgers - LinkedIn: linkedin.com/in/chiprodgers