Alliance Aces

Marketing is built on alliances — internally with every single part of the company and externally, both upstream and downstream.  The great thing about marketing is being in charge of what happens at the very beginning of that funnel and that engagement, but at the same time being a partner with every single subset of the business.  On this podcast episode (recorded live at Microsoft Inspire in Las Vegas), I interview Angela Jajko, Microsoft Partner Alliance Lead, and Rachel Beckler, Director of Marketing — both at Taos, a Microsoft MSP partner. What we talked about: How their marketing roles at Taos fit within the alliance ecosystem The mixture of internal/external alliances that marketing supports Ways to become a better alliance, including certifications The future of alliances at Taos Subscribe to the Alliance Aces Podcast here or on your favorite podcast platform