Ponderings From The Perch

This show certainly gave us lots to ponder! Join CEO and Little Bird Momma, Priscilla McKinney, and the Former President of ESOMAR and Chair of the Board at Zappi, Dan Foreman, as they unpack a laundry list of questions about WTF is going on with market research right now? They start by pondering the big questions: Why are market researchers, albeit jokingly, bad at business? Are they really bad at business or are they just focused on their work? Do they simply lack the vernacular to have their point of view heard? Do they understand HOW their work is used for revenue or brand impact? Are they looking to solve their boss’s boss’s problem?  As Dan says, “Data is the new oil.” Dan continues on to say, “Data is what people carry around in their heads and their hearts and their guts.” When you’re advising brands, governments, foundations, and people to make huge decisions based on the data, you get to see these incredible impact stories. Yet, the market research industry doesn’t effectively communicate that to