Bossit

Analysing the Audience Want to share feedback about the podcast? It would be much appreciated. 3 min survey here: https://www.surveymonkey.co.uk/r/N72QP67 Audience is the second component of the GAME framework. GAME stands for: Goal, Audience, Message, Expression. Explore what you know about the audience, in order to determine how that should affect the messaging and overall storyline. We can understand our audience better by performing what’s known as “audience analysis” - a series of questions that we need to ask ourselves. Your task for today is to perform audience analysis for your upcoming meeting, so grab a pad of paper and draw up up 8 columns. In the first column, write down the names of your audience members as rows. Then in the second column, note down the goals for each audience member. Then column by column we will be answering relevant questions for each audience member: 1. Where are they in terms of their understanding and involvement in our story - what do they currently think, feel or