Technology Translated

Split-testing (also known as A/B testing) is a tried and true way to discovering what moves your customers to act. Joanna Wiebe is a well-known copywriting and conversion optimization expert. She s here to help us better understand what split-testing is, how to use it, when not to use it, what to test, and other things... Listen to episode

VR is catching fire right now and the implications and opportunities are huge. But what does it mean for marketers and how do you get started? Giovanni Gallucci loves to stay on the cutting edge of marketing. After years as a social media marketer and SEO expert, he added photography and videography to his repertoire... Listen to episode

Connecting the online and offline worlds is the holy grail for brick and mortar businesses. This week, we re going to see how Denver based Spruce is doing it right. Taylor Romero likes to tinker, but he s always doing so in a way that makes whatever he s doing more efficient and more fun. So when he... Listen to episode

LinkedIn may well be the most overlooked and underrated social network. There are a lot of great ways to get more out of the network than most people realize … and we re here to help you find out how. Sean Jackson is the CFO of Rainmaker Digital and host of The Missing Link, a podcast... Listen to episode

At one time or another we all get pulled into organizing or helping with an event … Damany Daniel (a.k.a The Event Nerd), is a professional event planner with years of experience. The fact that he’s not a “technologist” makes him the perfect guest to tell us about the technology he uses and how he... Listen to episode

People are terrible predictors of their own behavior, much less others. Good products come from letting the data reveal the customer’s needs and improving the product accordingly. How do we know what defines a good product, and how do we get off the ground when first building a product? It starts with User Experience or... Listen to episode

Regardless of the hesitation we sometimes have about learning new things, there are many times when it’s exciting, or at least necessary to take the plunge. But what do you do when you don’t even know where to begin? Avery Swartz is the founder of Camptech.ca, a technology training center in Toronto, CA. But even... Listen to episode

Everyone likes to think they know good design, even if they’re not a designer. But unless you’ve spent time in the trenches studying and doing design, you’re missing out on much of the “why” that drives design decisions. By having a better understanding of design, you’ll be better able to guide your designer to the... Listen to episode

Whether you’re a one person blog or site with full staff, having an editoral process is critical to your success. There’s no one-size-fits-all approach to developing your editorial process. But developing one that fits your business will lower your stress level, ensure consistency, and allow you to focus on other things. When I wanted to... Listen to episode

Despite the ups-and-downs we hear about in the media, Twitter is still an incredible platform for networking, helping, and conducting research. Amber Osborne has been an expert user for years and is going to share some tips to help you get more out of Twitter, and the tool she helped create, Meshfire. Whether it s making... Listen to episode

Not every successful company has been so because of technology … a point that s easy to forget in our tech-driven world. But it’s getting harder to compete without being tech-savvy, for individuals and companies. And fear is the biggest hinderance. Dave Hartley is an expert in helping businesses overcome the obstacles that keep companies from... Listen to episode

A major redesign of your website will typically happen every 2-4 years. In between, it s a good idea to freshen up your website annually. Small updates can go a long way toward keeping your site feeling like new, and doesn t have to be expensive or time consuming. I look at client websites everyday and I... Listen to episode

Podcasting exploded a couple of years ago but it s not to late to dive in an take advantage of the medium. While getting started can seem daunting, keeping momentum and building an audience feels overwhelming. But a little knowledge from those who have paved the road in front of you can make all the difference... Listen to episode

Productivity tools are everywhere and new ones are popping up each day. So how are we to decide which of those tools will help us be most productive and get things done without spending all of our time looking at tools? In this episode, Tony Clark, COO of Rainmaker Digital (formerly Copyblogger Media) and I... Listen to episode

It s hard to be a non-techie in this tech-driven world. So it may seem almost impossible to start or run a tech company when you’re not one. But as the founder and CEO of Rainmaker Digital (Brian Clark) is going explain, that lack of technical expertise may be your greatest asset. While Brian understands technology... Listen to episode

It’s a sticky question with no easy answer. It’s also a question we get before we even know much about a project. Our goal today is to arm you with the information you need to get the right answer for your needs and to find the right person to help you. Rebecca Gill is the... Listen to episode

Frameworks, methodologies, and processes are abstract constructs that leave a lot of confusion about their purpose, how they re different, and where and when they are used. Despite sounding like language lard, understanding these three ideas can unleash the power in your business. When I was working in corporate consulting all three of these constructs were... Listen to episode

Since 2007 Jon Loomer has been using Facebook for business. And despite the ever changing landscape, has continued to thrive by marketing on the platform. Jon is now one of the leading Facebook marketing experts, and in this episode, it’ll become clear why. When I asked Jon to come on the show I had no... Listen to episode

Despite overwhelming statistics and in-your-face use cases, a lot of businesses are still slow to embrace mobile in their marketing. Those that wait are giving competitors that don t a leg up. Aaron Strout is the President of WCG and has been working in digital for 20 years. Aaron understands the importance of mobile for his... Listen to episode

Over 15 years I ve built sites that number well into the high-hundreds, and the failure of business owners to own and control their digital assets is the single biggest mistake I have observed across that time. And a lot of you are still doing it. In the era of the “Sharing Economy” the idea of... Listen to episode