Membership Site Podcast: Passive Income, Online Business

Problem Download page: frustrating checkout process, people can share it, not scalable Setup membership site: get stuck about details, dead-ends, pieces fit together (Authorize.net, Stripe, etc.) How to get members, how to retain members, how to grow and not create a chore for yourself Solution WordPress (lost password, no FTP, schedule content) — membership sites … Continue reading "025: Membership Sites for Beginners: The Best Plugin or Platform to Create Simple Membership Sites with WordPress Today"

Today’s Sponsor: Membership Cube Structure 4 modules (60-90 minutes) 3 bonuses (software, checklist, quickstart video) Front-end product: they can upgrade for the difference Create Camtasia Studio (plus iPhone) to record Video Player plugin (or YouTube) to put it online Get transcript, screenshots, PDF for the written component (Lulu + Kunaki) Price Launch: $97 or 5 … Continue reading "023: Structure, Create and Price Your Wishlist Member Membership Site in WordPress"

Our Sponsor: WP Drip WordPress Membership Site Crash Course Setup WordPress, Wishlist Member, and WP Drip Add a “Core” level with the main content Pages: Module 1, Module 2, etc. Posts: ongoing weekly or monthly content Give them everything they need today, even if it’s a 30+ day course (seems obvious but has to be said) … Continue reading "022: Drip Content Quick Membership Tutorial for Wishlist Member or Member Genius"

Today’s Sponsor: Membership Cube Is it possible to kill your own business? We’ll answer the following questions and more: 1. How do you decide what to charge for or what to give away for free? 2. How do you deal with competitors? 3. Are you giving away your best secrets? Aren’t you creating competitors? 4. … Continue reading "021: Mine the Gold or Sell the Shovels?"

Today’s Sponsor: WP Notepad CONVENTIONAL LOGIC – big box of crap: they’ll never be able to download or use it all – drip content: barely give them anything so that they’ll never cancel – give them something new per month so they’ll stick around for that “one” thing ACTUAL SOLUTION – give them a reason … Continue reading "020: Pain of Disconnect: Simplify Your Marketing and Reduce Refunds in Your Membership Site"

CONCEPT – combine a few tools together to get a “better” result than usual (i.e. process to make an outline, process to speak out a book including hardware, process to get the book transcribed, process to publish the book) – free tools if possible, or included ones (very few prerequisites) – get to the endgame … Continue reading "019: Crack the Code Mentality vs. Teaching the VCR Instruction Manual"

VO Success Formula: directory of other members to network – collect and list entire address, email, website, phone number (for a list of businesses) – or just website URL (for example, a list of small business owners or voiceover artists) – browse by country and state OR by zip code (with mobile locator) Dr. Charles: … Continue reading "018: Membership Directory Case Studies Using WP Kunaki (Included with Membership Cube)"

Today’s Sponsors: WP Kunaki and Member Genius – collect addresses with the built-in popup (it keeps asking and you’re notified once they verify) – quick phone call to say thanks, quick postcard or SendOutCard after they buy – Lulu manual or Kunaki DVD

rule of thumb: only if 100+ people bought into your course this week forum Facebook group comments challenges notes quizzes / certification / directory

Sponsor: Membership Cube Break down big goals into manageable chunks. Disrupt the marketplace. Do something helpful that gets you to stand out. Speed to implementation: get it done this month, not in 6 months. Strategy Don’t start with $7. Pull a piece out of your $97 or $197 product. 20 page PDF, 1 hour video, … Continue reading "015: Get Buyers Flowing Into Your Low Ticket Membership Site With Little $7 Products"

The Offer – all your products, weekly 1-hour meeting (same day of the week, same time every week) – show up on time: if they miss that meeting with no advance notice, there’s no rescheduling – recurring GoToWebinar and recurring Google Calendar How to Fill It Up – offline seminar, speaking gig, application process: find … Continue reading "014: How to Create a Coaching Program Using Your WordPress and Wishlist Member Membership Site"

What you want is an appointment based business: show up and make money instead of staring at the computer screen. Q&A monthly sites – case studies: Double Agent Marketing, Webinar Crusher – have a “library” of all your best stuff, plus a tool they’d normally pay monthly for (hosting, webinars, Twitter auto-poster, online schedulding service) … Continue reading "013: Monthly Continuity Sites (Q&A Group Calls and Coaching Programs)"

payment plan – 2-payment plans, 30-day payment plans are boring — 10-payments is too long — go with 5-6 payments – drip content – pain of disconnect (they lose templates or software) pitch webinars – demonstrate value – show a magic trick – justify that price and sell hard reactivation – a huge number of … Continue reading "012: Fixed Term Membership Sites, Pitch Webinars and Reactivations"

Low Ticket (under $97) – most important: solve a simple problem (importing content, pitch on a webinar) — something that is complete on its own, with a logical “next step” upsell – sales letter: Attention, Interest, Desire, Action (Why, What, How-To, What-If) – share a tool (WP Import) with video, PDF, and maybe a quick … Continue reading "011: Single Payment Membership Sites: Develop Your Core Offer with Low Ticket and High Ticket Products"

When to Be Paid vs. Free? – problems: useful but incomplete, tiring yourself out making the free stuff – create the paid first – pull out a “useful” piece Content Marketing – demo your solution (so you can dish a lot but they still need to buy) – it’s all available for free on YouTube … Continue reading "010: The Difference Between Free and Paid Membership Content (Moving the Free Line?)"

Membership sites can be recurring or single payment sites. We like to use WordPress and WishList Member to do that. WordPress powers about a quarter of all websites online, and it’s a really easy tool, mostly, for blogging. You can go and add a new post or journal entry in just 1 click without messing … Continue reading "009: WordPress Membership Sites Explained"

We’re talking in this podcast about how to set up a WordPress site, how to charge people money either one time, high-ticket, low-ticket, recurring, fixed-term membership site, so that we have this thing called “passive income.” My website is membershipcube.com, and you can go there and claim a free copy. It’s included with our course, … Continue reading "008: Must-Have Enhancements for Your Membership Site"

I’m Robert Plank, and welcome to the Membership Site Podcast where we discuss everything you need to know to set up a passive income using membership site, using eLearning, using online training to generate this passive income. We’re going to talk about creating content, dealing with technical and WordPress set up, and bottom line, to … Continue reading "007: Online Membership Site Mistakes and Cop-Outs That You Can Easily Avoid"

We talk on this program about how you can make money by selling things like your knowledge, your training courses, videos, written materials, software inside a thing called a membership site, which is powered by WordPress and by WishList Member. A membership site is a site where your customers can become members. It doesn’t necessarily … Continue reading "006: Marketing, Entertainment, and Value (How to Blend It All Inside Your WordPress Membership Site)"

Welcome back to the Membership Site Podcast. This is the online radio program where we talk about you creating a passive income and the life you want and deserve using this powerful tool called membership site no matter what niche you’re in. We said before that a membership site does not mean monthly recurring button. … Continue reading "005: Passive Income with Recurring Monthly Continuity Membership Site"